About us

 

My name is Mireille, I’m a daughter, wife, and proud mom of three amazing kids (two boys and a girl).

My journey has been anything but linear, but it’s one I’m incredibly proud of.

Food has always been part of my DNA. As a kid, I was either in the kitchen with my mom or helping my dad at his restaurant. As a teen, I struggled with my self-image, which led me to transform the way I viewed food 16 years ago. I embraced a more plant-based diet and replaced refined sugars with natural alternatives.

Instilling these habits in my kids became a priority—I was the mom baking zucchini muffins and sneaking kale into smoothies! But snacking was always a challenge. With three kids who seemed to snack every two minutes, I searched for options that had clean ingredients and were nut-free (lunch box friendly). Most "healthy" snacks contained nuts, while others were packed with unpronounceable ingredients.

That’s when the idea for Seed Me Snacks was born—a solution to my family’s problem and, as it turns out, for so many others too.

Seed Me started as a pandemic baby, launched entirely online. What began as a personal mission is now a growing brand available in over 300 stores across Quebec and Ontario, including banners like Metro, LUFA, Jugo Juice, Tau , Avril , Village Juicery, Mandy's and so many more.

I’m so grateful to everyone who has supported us along the way. Though I started my career as an accountant, I’ve since transitioned to my dream role as Chief Snack Maker (CSM). Outside of work, I love running and cycling, and my love language is food—I find so much joy in creating meals and snacks that are good for people - ditching refined oils and sugars and incorporating as many colours to a plate as possible - #IYKYK 🤣.